The OTT platform, Amazon Prime Video has inked a streaming rights deal with the New Zealand Cricket in India. In this agreement, all the men’s and women’s fixtures played in New Zealand will be streamed on the OTT platform in India.
The tie-up will commence with the streaming of the Test series between New Zealand and Bangladesh from January 1, 2022. The network will host a series between the women’s team of India and New Zealand in February 2022 followed by the men’s team of India and New Zealand in November 2022.
Gaurav Gandhi, country head, Amazon Prime Video, India, said, “Cricket is undoubtedly the most loved sport in India and our collaboration with New Zealand Cricket underlines our commitment to give our customers what they want. The upcoming series will be Prime Video’s first foray into live cricket in India.”
The men’s cricket teams fixtures that are currently scheduled to be played are Bangladesh’s tour of New Zealand in January 2022, South Africa’s tour in February 2022, Australia’s tour in March 2022, and the Netherlands’ tour in March/April 2022. All these matches are going to be streamed live on Prime Video.
David White, the chief executive, New Zealand Cricket, said, “It’s a very exciting time for cricket broadcasting as we move into live cricket being streamed exclusively on a service as widely followed as Amazon Prime Video in India.”
He added, “Cricket is followed closely in India and our association with Amazon Prime Video will help us extend our reach and connect with fans and followers in the country. We are delighted that the viewers in India will be able to watch all the tours coming up in 2022 live on Prime Video, and look forward to offering all the on-pitch excitement to viewers in an immersive and engaging manner.”