The Formula 1 team, Alfa Romeo F1 Team Stake has signed a new deal with the premium paint brand, R-M.
Following the association, R-M has been named the official technical paint supplier of the Alfa Romeo F1 Team Stake.
With this collaboration, the racing team will be using the products of R-M to apply on high-tech materials such as titanium and carbon fibre which helps in reducing the weight of the paint on the cars and also crosses the parameters of eco-effectiveness. The company’s logo will be visible on the floor line of the racing cars of the 2023 Formula 1 World Championship Challenger.
R-M is a leading paint brand of BASF group that manufactures paints for automobiles. The production mainly focuses on manufacturing the products with the goal of fulfilling sustainability. The company was founded in 1919 by Herbert Mason, and it has now become one of the largest paint suppliers to the developing automotive industry.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake Representative said, “We are pleased to welcome R-M to Alfa Romeo F1 Team Stake as our exclusive technical paint supplier. With a high level of expertise and commitment, and a common goal towards efficiency and sustainability, R-M is the ideal partner for our Formula One operations. Their top-quality products, which will be employed on our 2023 cars, have set a new standard in paint weight reduction, and will be instrumental for us to gain further speed on track. I am looking forward to working with R-M and achieving outstanding results together.”
Chris Titmarsh, Senior Vice President Automotive Refinish Coatings Solutions EMEA said, “We are extremely proud to be joining forces with Sauber Group and Alfa Romeo F1 Team Stake and sharing the know-how and expertise of our pioneering solutions. Our waterborne paint line AGILIS is the most advanced lightweight paint technology: it ensures faster process times, and less overall consumption of paint materials, being at the same time able to protect the environment by reducing CO2 emissions and saving energy. We are honoured for our products to be employed by a team carrying such an important Formula One legacy, and cannot wait to get started.”
Prior to this development, the racing team also extended its partnership with Marelli.