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Alfa Romeo F1 Team ORLEN strikes deal with MindMaze

MindMaze will have its logo featured on the helmets of Alfa Romeo F1 Team ORLEN drivers for the remaining period of the 2022 F1 season as part of the deal.

Alfa Romeo F1 Team ORLEN has inked a new collaboration with a global leader in neurotechnology development, MindMaze.

MindMaze will broaden its important research using its MindDrive brain technology platform to bring together enhanced neuroscience, cutting-edge technology, and engineering to improve motorsport wellbeing and human performance.

MindMaze, the CEO, Tej Tadi, said, “We are delighted to be working closely with the Alfa Romeo F1 team to expand our partnership. Human performance is tested to the maximum in F1, which is why the research we are conducting with team ORLEN is so important. Our goal is not only to generate and study data that benefit human performance in motorsport but also to inform the future of innovation for universal safety features across the entire automotive industry.”

MindDrive’s brain technology platform is a portion of MindMaze Labs, the company’s R&D innovation division. The joint effort will include comprehensive research that will evaluate both the car and the driver. The brain technology platform will record performance levels by collecting brain information both on and off the racetrack.

MindMaze’s F1 alliance defines a new field of study that highlights the company’s goal of transforming brain health by decrypting the brain and utilising its potential to accelerate injury recovery, learning, and adapting.

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, said, “Innovation is at the heart of everything we do in Formula One, so I’m proud to welcome MindMaze as a neurotechnology pioneer to our partner family. It is a company that has shown its research has real-world benefits, and I’m looking forward to combining our deep technical competencies to see what insights we can unlock together.”

MindMaze recently demonstrated its brain technology and motorsport study at the Miami Grand Prix, where it was a founding partner. MindMaze will have its logo featured on the helmets of Alfa Romeo F1 Team ORLEN drivers Valtteri Bottas and Zhou Guanyu for the remaining period of the 2022 F1 season as part of the deal.

MindMaze’s F1 programme is part of the company’s expanding portfolio of motorsport research. It is currently conducting a MindDrive-focused research study in the United States in collaboration with the Andretti Autosport Indycar team and its brain health ambassador, Romain Grosjean.

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