Al-Nassr pen down a deal with KAFD 

Following the partnership, KAFD has been named the platinum partner of Al-Nassr Football Club.

The Saudi Pro League (SPL) team, Al-Nassr Football Club have announced a partnership with King Abdullah Financial District (KAFD).

Following the partnership, KAFD has been named the platinum partner of the SPL club based in Riyadh.

Through this agreement, the branding of the company is visible on the first team’s shirts for the upcoming three seasons. 

Furthermore, the brand will also be widely displayed on the club’s digital platforms, in the stadium, and on team apparel and promotional materials.

The pact was signed in the presence of board members and officials from both organisations by Al-Nassr CEO Ahmed Al-Ghamdi and Gautam Sashittal, the company’s CEO.

The collaboration focuses on the company to be the real catalyst in the sports sector in Saudi Arabia.

Ahmed Al-Ghamdi , CEO of Al-Nassr Football Club, said, “Through this partnership we aim to be drivers of transformation in the sports realm within the Kingdom, fostering a dynamic ecosystem of success, innovation and fan engagement” .

Gautam Sashittal, CEO of KAFD stated, “Over 80 percent of men and women in the Kingdom play, attend or follow football, making this the most important arena for public engagement and the development of health and well-being initiatives. By the end of 2030, 40 percent of people in the Kingdom will be practicing sports or physical activities on a weekly basis. This vast reach, unparalleled popularity and football’s ability, and indeed, Al-Nassr’s ability, to inspire and unite people, young and old, makes the sport an important avenue for socioeconomic transformation.”

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