Following the signing of this partnership, the brand will become the club’s kit supplier, displaying its significant commercial presence. This new deal is set to commence at the end of July when the Cristiano Ronaldo-led side begins its Japan Tour.
The change follows Al-Hilal’s move to switch out their in-house brand, Mouj, with the internationally renowned sportswear brand Puma, cementing the Saudi professional league’s international stature.
It is interesting to note that Al-Nassr previously collaborated with Nike on kit manufacture deals in two earlier periods: 1997 to 2001 and 2010 to 2012. The modification in manufacturers is unlikely to result in a significant visual alteration from their previous kit design, as their then supplier, the Arabic powerhouse Duneus, takes direct influence from Nike’s style. Nevertheless, it does represent a strategic shift in their commercial ties.