The Argentine Football Association (AFA) has netted a sponsorship agreement with Naranja X, a Spanish-language market-focused firm.
Throughout 2024, Naranja X, which runs development centres in Buenos Aires and Córdoba, Spain, will serve as the main sponsor of the professional football league in Argentina, the Argentine Primera División.
The new partner of the AFA focuses on operations in several fintech and financial services-related areas, such as card payments, loan issuance, insurance, and help services.
Claudio Tapia, AFA President, commented, “In all these years of management we have developed a strong expansion of the AFA brand throughout the world and of the Professional League, generating links with top-level companies that accompany our projects. The most important and experienced companies understand this and year after year they renew confidence in our professionalism in management.
“Thanks to this agreement with Naranja X, we can begin our relationship with one of the most important brands in its field. Today we welcome Naranja X as official sponsor of the Professional Football League.”
With this arrangement, the AFA expands its already broad involvement in the fintech and payments industries. The partnerships with American Express, the cryptocurrency exchange Binance, and the FX broker platform XTrend are among the deals that preceded the Naranja X arrangement.
In recent years, clubs and associations have looked at ways to use developing technologies, and the AFA has been no exception. Engagement with Web 3 developments, along with fintech, has been a distinguishing characteristic of sports’ commercial side.
Julieta López, Head of Branding at Naranja X, said, “It is our mission to provide opportunities for people to enjoy unique experiences. This bond goes beyond a business partnership; It is a commitment to access to entertainment and experience. This agreement allows us to not only strengthen our brand presence, but also open the doors to exciting moments that will further unite the football community. We are excited to be part of this journey, sharing emotions and connecting with the very essence of football passion.”