Yuva Kabaddi Series has announced a brand-new sponsorship deal with the leading auto tech company, CARS24.
Following this deal, the brand has been named the title sponsor of the league for its monsoon edition, which has already started yesterday, from September 24 to October 22.
The series features young talent from over sixteen states, giving them a professional platform to demonstrate their skills and participate at the national level. This project coincides with CARS24’s objective of fostering good change and empowering India’s youth.
The Yuva Kabaddi Series is an effort that aims to showcase the ability and expertise of young Kabaddi players from around the country. CARS24’s engagement underscores its commitment to supporting and encouraging India’s rising sports stars while also validating its dedication to promoting a brighter and more hopeful future for the country’s youth.
Since its inception, the Yuva Kabaddi Series has provided a competitive atmosphere for the country’s rising Kabaddi stars, with eight of the 12 players on India’s current Junior Kabaddi World Cup squad having gone through the program. Over 1100 youth players competed in 618 matches overseen by 153 officials and 60 trainers.
Suhail Chandhok, Co-Founder, Yuva Kabaddi Series, said, “We are glad to partner with CARS24 whose remarkable global footprint and unwavering market leadership underscore their commitment to advancing innovation and fostering agility. This exciting partnership not only brings us together but also marks the start of an exciting journey where we’re ready for rapid growth of the sport and many exciting opportunities ahead. The partnership will play a key role in shaping the future of Indian kabaddi.”
Gajendra Jangid, Co Founder & Chief Marketing Officer, CARS24, said, “Kabaddi embodies the essence of great teamwork, unwavering determination, boundary-pushing, and a relentless pursuit of powerful performance and excellence. At CARS24, we resonate deeply with these values as we continue to revolutionise the autotech industry. Through our partnership with the Yuva Kabaddi Series, our mission is crystal clear: to inspire the next generation of athletes, empowering them to chase their dreams with the same unwavering determination and fearlessness that defines CARS24.
“We eagerly anticipate a season filled with exciting matches and a journey marked by the values of collaboration, perseverance, and ultimate triumph.”