Weber Barbecues is an American company that will replace sports apparel company Rebel as the naming rights holder. Rebel has been the title sponsor for WBBL since the 2015/16 season.
This deal will also support Weber to become a major supplier for the Men’s Big Bash League.
Alistair Dobson, CA’s general manager of Big Bash Leagues, said, “Much like the league, Weber has harnessed an iconic element of Australian culture and applied its own touch. Now both occupy their own place in an Australian summer – the WBBL in its standalone October to November window, and a Weber in every backyard.”
“We thank Weber for their support of the league and look forward to seeing their brand adorn the broadcast, venues, and club playing uniforms throughout Weber WBBL|07.”
The partnership was coincidentally announced at the same time when the new finals format for this year’s WBBL was unveiled. The format is executed in such a way that the first-placed side will progress and host the final on 27th November.
An eliminator match will be hosted amongst the teams that will finish third and fourth on 24th November and the winner of that particular game will play against the second-placed team on 25th November for a place in the final.
These two fixtures will be played in the second-placed team’s home ground. However, CA has highlighted that confirmation of all host sites for finals depends on state boundary constraints and circumstances of public health.