The national governing body for cricket in Australia also known as Cricket Australia announced its sponsorship deal with the Australian drinks manufacturer Nu-Pure.
The deal has been signed for three years and it will see Nu-Pure become the official water partner of both the Australian men’s and women’s cricket teams for the duration of the deal.
Along with this, Nu-Pure will be looking to sell its products across many Australian retailers and will also look to maximize fan engagement by allowing the fans to win tickets to the 2021-22 Ashes series through specially marked bottles. The Ashes series is all set to be conducted in Australia in December.
Nick Hockley, chief executive of Cricket Australia said, “In what is set to be a big summer of cricket, Nu-Pure will play an important role in providing water to our elite players and we are excited to establish a strong strategic partnership. Nu-Pure is market leaders for not only providing pristine Australian spring water but also when it comes to making a difference through their sustainability programs and we are delighted to showcase this through cricket.”
Cricket Australia has been really active in the business market as they previously signed a deal with 4 Pines brewing company and Rexona who will be sponsoring the Big Bash T20 League.
Mark Holmes, founder, and managing director at Nu-Pure said, “We are particularly looking forward to playing a part in the upcoming double Ashes series and providing healthy hydration options during the hot Australian summer. We are excited to build a long-term partnership with Cricket Australia – they truly inspire communities through cricket.”