The Premier League outfit, Wolverhampton Wanderers have announced a historic deal with AstroPay, who will become the club’s new principal partner and front-of-shirt sponsor.
The global payment solutions company started working with Wolves in August 2021, and after an effective first season, AstroPay has agreed to become the club’s principal partner for the 2022/23 season.
AstroPay logo will appear on the front of all Wolves shirts next season, including the men’s and women’s first teams, under-23s, and the full range of replica kits across all ages, as part of this exhilarating new agreement.
Moreover, AstroPay will sustain and appear on the playing shirts of the club’s European esports teams as part of the innovative new deal. Esports is a crucial opportunity for both AstroPay and the club, and this arrangement was a major element in both parties agreeing to this one-of-a-kind deal.
AstroPay, which was founded in 2009, is a forerunner in global payment solutions. AstroPay has a significant presence and vast experience in supplying payment solutions in developing markets, and is now available globally, serving customers in Europe, Asia, Africa, and Latin America.
The firm is located in the United Kingdom and Latin America, and it has over six million users, 1000 merchants, and over 200 payment methods available globally.
Mikael Lijtenstein, AstroPay CEO, said, “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.
“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, said, “We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries.
“As a forward-thinking and fast-growing brand, we know AstroPay has enjoyed the exposure and reach that the Premier League brings. This is their first move into the principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.
“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.
“We have already started working with our colleagues at AstroPay to align our marketing plans. The first step will be unveiling the AstroPay logo on our men’s and women’s first-team shirts for season 2022/23. We can also confirm that AstroPay will adorn the full range of replica shirts (adults and juniors), when available in-store and online.”