Chinese esports organisations Invictus Gaming and Fun Plus (FPX) have inked an association with esports merchandise company We Are Nations.
In this agreement, We Are Nations will be producing branded apparel and will also sell it through the firm’s team shops and the organisation’s website.
Along with We Are Nations’ essential collections, in the ongoing month, the merchandise will include a range of team jerseys and pro hoodies. The fans of FPX will be witnessing a new S11 collection featuring long sleeve shirts and hoodies with the tagline ‘Phoenix Roar The Flame’.
Josh Whatley, SVP Business Development at We Are Nations, said: “China is the world’s largest esports market with half a billion esports fans playing regularly, so it makes sense that we have high profile exposure in this market, and our collaboration with these three exciting teams gives us a really solid platform on which to build our presence.”
“Due to their status, these teams also have active global fanbases and we want to be able to offer these fans – both gamers and enthusiasts, the opportunity to buy high-quality branded team merchandise.”
We Are Nations refreshed its website and launched a new warehouse in Europe, the announcement was done in the previous week. The esports apparel brand has inked associations with established esports teams in the past, which includes G2 and Immortals. They sold the merchandise through the brand’s website.