The Indian cricketer, Virat Kohli and his wife, the Bollywood actor, Anushka Sharma‘s new company, Nisarga is all set to enter the event promotion and entertainment intellectual properties (IP) markets.
In addition to building and constructing new platforms, the new firm will also curate unique niches within existing intellectual properties.
Nisarga has partnered with Elite Octane, a racing and entertainment events organization, to kick off its adventure. Together, they will help execute different activities and develop new platform segments, particularly in the motorsports and entertainment sectors.
The schedule now includes three motorsports events, expos, and one music performance, as well as unique youth-connect programs.
In a joint statement, Anushka Sharma and Virat Kohli, said, “Nisarga’s initiatives will promote these perspectives, the impact of which will be seen as we embark on this journey and execute these on the ground, through engaging experiences so that we leave behind more than what we were given.”
Taha Coburn Kutay, CEO of Nisarga, leads international operations and strategic relationships; Shivank Sidhu oversees strategic marketing, events, and collaborations; and Ankur Nigam, COO, leads finance, legal, and transactions.
“We are thrilled to commence work on these important initiatives and creating IPs in various shapes and forms that coincide with the core objectives that we have laid down for ourselves at Nisarga. The recently announced E1 World Championship partnership is another step in that direction,” said Nigam.