As a result of this agreement, the brand has been designated as the official hydration partner for the next two years. The collaboration is part of the #CarryYourGame campaign, which aims to strengthen Bisleri’s brand connection with hydration and athletics.
Bisleri International is renowned for its self-named brand of bottled water. Bisleri does the majority of its business in India, where it has 135 operational units, a network of 3,000 distributors, and 5,000 delivery trucks. Furthermore, Bisleri distributes its products on the websites of other online retailers and additionally on its very own e-commerce platform.
Bisleri will play an important role in keeping the athletes and attendees hydrated during the challenging competition. The partnership will be marketed further via co-branded Bisleri delivery vans that will travel throughout the city, generating enthusiasm among the youth.
The fourth season of Ultimate Table Tennis, which is India’s top table tennis competition, has begun yesterday i.e. July 13 in Pune, Maharashtra. Defending champions Chennai Lions won the first encounter against Puneri Paltan TT.
Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, said, “We are delighted to partner with the Ultimate Table Tennis League as part of our #CarryYourGame campaign wherein we will also be releasing limited edition bottles featuring Manika Batra, Sharath Kamal Achanta and Hana Matelova. We are committed to establish the strong link between Bisleri and Hydration by celebrating sportsmanship and endurance of athletes and players from all genres of sports.”
Ekansh Gupta, VP, IndianOil Ultimate Table Tennis, said, “We are thrilled to have Bisleri as our Official Hydration Partner for the tournament. Bisleri’s commitment to providing safe and pure water aligns with our mission of offering the athletes the right hydration, enabling them to perform well during the game. We hope the association will help enhance the overall experience for players and fans alike.”