The apex body of basketball in Turkey, the Turkish Basketball Federation (TBF) has signed a partnership with the entertainment content creation platform, TikTok.
Following the partnership, TikTok has been named the official entertainment partner of the Turkish Basketball Süper Lig.
As per the partnership, the content creation platform will allow the fans to create some entertaining content with numerous filters, sounds, and effects.
The platform will make it possible to produce particular content for the application. The most memorable moments from the games may also be seen by fans on the Turkish Basketball Super League’s official TikTok account.
Hidayet Türkoğlu, President of the Turkish Basketball Federation, said, “We are aware of the need to understand the communication preferences of new generations and create an opportunity to meet them in new areas to spread the love and culture of basketball to all segments of society. We want to use its opportunities. We have full faith that TikTok will contribute to our goal of bringing basketball to large masses and will be a new meeting and entertainment point for basketball fans. I wish the sponsorship agreement between Türkiye Insurance Basketball Super League and TikTok to be beneficial to our community.”
Erkan Ünlü, TikTok Türkiye Operations Leader, stated, “In addition to our content producers who re-share unforgettable moments of sports events and show their skills in sports, content produced in the field of sports is viewed billions of times. Türkiye’s success in basketball has always made us proud. As TikTok, we are proud to cooperate with the Turkish Insurance Basketball Super League. It is our biggest goal for TikTok to become the new meeting point for basketball fans. We will continue to work with all our strength to bring basketball to a wider audience through our platform and to make it popular.”
TikTok is a short-form video hosting service which is owned by the Chinese company ByteDance, where the users can create entertainment videos, which can range in duration from three seconds to 10 minutes.