The National Football League (NFL) team, Tennessee Titans have announced a brand new multi-year partnership with the Japanese multinational automobile company, Nissan North America.
With the 20-year deal, Nissan has secured the naming rights of the home turf of the Titans and will be known as Nissan Stadium.
The new Nissan Stadium, which is expected to be finished in 2027, will hold concerts, big-scale events, events for the community, and home games of the Titans and Tennessee State University football teams.
The collaboration will include sections of the new stadium set aside for brand exhibits and experiences, cutting-edge technological integration, and participation in Titans broadcast platforms. The automobile company is also going to provide funding for an as-yet-undetermined programme inside the Titans ONE Community philanthropy platform. This program targets the most marginalised and underprivileged populations in Nashville, concentrating on three key areas: education, opportunity, and neighbourhoods.
Situated along Nashville’s East Bank, the new Nissan stadium is slated to be constructed on the eastern side of the existing stadium complex. The building’s features include a circular translucent ceiling, outside porches with expansive views of Nashville, several seating options that improve spectator sightlines for all viewers, and a 12,000-square-foot community space that is open year-round.
Speaking on the collaboration, Burke Nihill, Titans President and CEO, commented, “This partnership is a natural extension of our already longstanding friendship with Nissan. Our mission at the Titans is to Win, Serve, and Entertain. We pride ourselves on collaborating with organizations who love this city and state as much as we do, and for the past 40 years, Nissan has invested more than $10.5 billion statewide, serving as a great example of an outstanding corporate steward and community advocate. We look forward to the continued positive impact of this relationship for the Titans organization and the City of Nashville.”
Adam Nuse, Chief Revenue Officer, Tennessee Titans, stated, “Since 2015 our fans and organization have called our home ‘Nissan Stadium,’ and we are proud to continue that tradition in the new stadium as we deepen and expand our relationship with them. The new stadium will host the world’s largest events, as well as serve as a community hub for our local neighbors. We’re excited to have a partner like Nissan embark on this journey with us as we look towards the future.”
Jérémie Papin, Chairperson, Nissan Americas, said, “Nissan Stadium is a centerpiece of the Nashville skyline and has become a household name in Middle Tennessee. It is important for Nissan to keep our name on the new stadium,” said Jérémie Papin, chairperson, Nissan Americas. “As more people come to Nashville both to visit and to live in this wonderful city, Nissan Stadium is true showcase for our brand and for the career opportunities we’ve offered here for more than four decades. This partnership sends a strong message about the bright future for Nissan, the Titans, Nashville and the State of Tennessee.”
Freddie O’Connell, Mayor, Nashville, stated, “Nissan has been a strong partner to middle Tennessee for four decades, and I’m thrilled that the Titans have united with a partner that invests in our community and its people. The familiarity and trust they’ve established with the Titans in the last eight years will undoubtedly be a great asset as we plan for the stadium’s opening in 2027.”