TCL India, a major player in consumer electronics, has signed the Indian cricket team captain, Rohit Sharma, as its brand ambassador.
This strategic partnership leverages Rohit’s immense popularity and national recognition to solidify TCL’s position in the Indian market.
The timing is perfect, coinciding with the highly anticipated ICC Men’s T20 World Cup 2024. The Hitman’s association with cricket, India’s beloved sport, allows TCL to connect with a wider audience. The association will lay engaging online and offline marketing campaigns featuring the 37-year-old, fostering a strong brand connection with consumers.
Delighted with the announcement, Philip Xia, General Manager, TCL India, said, “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch. With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.“
Commenting on the pact with TCL India, Rohit Sharma, said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.”
TCL, a rapidly growing force in the consumer electronics industry, boasts over 960 million users globally. They offer a diverse range of products and services across 160 countries.
The former Mumbai Indians (MI) captain’s influence extends beyond the cricket pitch. He recently appeared in Oral-B‘s campaign promoting its new Criss Cross toothbrush, and Oakley‘s “Be Who You Are” campaign, highlighting themes of self-belief and authenticity.
The star Indian cricketer will be in action in the Indian Premier League (IPL) 2024 on May 17 against Lucknow Super Giants (LSG) at 7:30 PM IST. Later, the winner of the inaugural T20 World Cup will lead Team India in the T20 World Cup 2024 held in the USA and West Indies in June.