Following this deal, the brand has been named the official title sponsor for the mega event, which will be jointly hosted by Pakistan and Sri Lanka. The Asia Cup 2023 will begin tomorrow, i.e., August 30 and will run until September 17, 2023.
To provide fans with an opportunity to connect with the sport in its collaboration with the Asia Cup, the Super 11 Fantasy League, a fantasy platform, will be established in time for the tournament.
CEO of Super 11, Omar Khan, said, “It is with great pride that Super 11 has signed on to be the Title sponsor of the Asia Cup. With the growing popularity of cricket tournaments like the Asia Cup it will allow fans to see the best teams battle it out in the longer format of the game. Already the buzz around the Asia Cup and the India vs Pakistan games is at an all-time high and we are confident that this association will help in bringing fans closer to the game that we all love.”
Prior to this deal, ixigo, the Indian travel booking platform, had also been onboarded as the competition’s official co-sponsor.
The first game of the campaign will be played between Pakistan and Nepal tomorrow, i.e. August 30, while India will begin their Asia Cup 2023 journey on September 2 against arch-rivals Pakistan.
After a disappointing performance last time around, the Men in Blue are going to work their very hardest to capture the coveted cup this year. The seven-time Asia Cup winners, India, are the heavy favourites to win the event since their starting lineup is once again filled with experienced players who have recovered from previous injuries.