The deal between the two entities will allow the streaming platform to provide exclusive coverage of all Bundesliga and Bundesliga 2 games, along with the German Supercup and the relegation play-off matches.
The fans in South Korea can watch the Bundesliga’s “Goal Arena” TV package on Coupang Play, where action from five matches airs simultaneously on Saturday night. Additionally, it will give its over-the-top (OTT) subscribers access to the league’s “Interactive Feed.”
To boost the growth of football in Korea, the Korean digital portal and Bundesliga International will collaborate on several other initiatives, such as marketing campaigns and knowledge exchanges on subjects like technology innovation.
Furthermore, Bundesliga teams will also be invited to participate in the Coupang Play Series, a South Korean pre-season competition.
Peer Naubert, Bundesliga International’s Chief Marketing Officer, commented, “This strategic partnership goes way beyond the broadcast agreement. This is an opportunity to highlight the best of the Bundesliga with a partner that shares our ambitious and exciting vision.”
He also added, “Over the last four decades, the Bundesliga has been privileged to have some of the best Korean players. We are excited to support the identification and development of future generations of Korean stars, and we believe that Coupang Play is the ideal partner to embark on that journey with.”