India’s leading sports broadcasting entity, Sony Pictures Networks India (SPNI) has secured the exclusive media rights to the inaugural season of the Indian Street Premier League (ISPL).
The tennis-ball competition is scheduled to take place from March 6 – 15 from 5 PM to 10 PM in Mumbai. The deal encompasses broadcast rights for both linear television and the increasingly popular OTT platform.
Under the terms of the agreement, SPNI will be the sole broadcaster for the league’s matches, ensuring extensive coverage across multiple platforms. The matches will be aired on Sony Ten 2 & Ten 2 HD, with select games also being simulcasted on Sony Ten 5 & Ten 5 HD, reaching audiences throughout the Indian sub-continent, excluding Pakistan.
The OTT platform, SonyLIV, will serve as the digital hub for cricket enthusiasts, offering free access to thrilling cricketing action for viewers nationwide.
With this significant partnership, SPNI reaffirmed its commitment to delivering top-notch sporting entertainment to audiences, further solidifying its position as a leading broadcaster in the realm of sports media.
Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Business, Sony Pictures Networks India, said, “With the philosophy of ‘#Street2Stadium,’ the Indian Street Premier League (ISPL) T10 is bound to revolutionize cricket’s popularity in India while also retaining its true essence. As a sport often considered a religion in India, street cricket is typically the starting point of every cricketer’s journey in the country. We strongly believe in the concept of the tournament and are delighted to partner with ISPL for the live broadcast of all games on Sony Sports Network. Our endeavour is to elevate the interest and popularity of the sport, making it a delightful watch for all cricket and sports fans in the country.”
Ashish Shelar, Core Committee Member, ISPL, “With Sony Pictures Networks India securing the broadcast rights for ISPL, we are thrilled to embark on this new chapter. This collaboration marks a significant milestone in our journey, promising an unparalleled viewing experience for cricket enthusiasts.”
Amol Kale, Core Committee member, ISPL, “The partnership with Sony Pictures Networks India for broadcast rights is a ground breaker for ISPL. This alliance not only enhances the league’s visibility but also amplifies the thrill of tennis ball cricket. We look forward to a compelling synergy between ISPL and Sony.”
Suraj Samat, Commissioner, ISPL, “Sony Pictures Networks India bagging the broadcast rights is a testament to the growing appeal of ISPL. As we continue to discover talent in tennis ball cricket, this partnership will bring the excitement of our league to a broader audience, making cricket more inclusive and engaging.”
Backed by a star-studded lineup of cricketing legends and film icons, including the likes of Sachin Tendulkar, Ravi Shastri, Amitabh Bachchan, Akshay Kumar, Ram Charan, Suriya, and more, the ISPL is poised to capture the imagination of fans across the country.
Sony Sports Network is a premier sports broadcasting platform offering extensive coverage of various sporting events across multiple channels and digital platforms.