One of India’s leading private life insurers, Bajaj Allianz Life Insurance has unveiled a new campaign featuring its brand ambassador and star Indian cricketer Shubman Gill.
The ‘Thumb Rule’ is at the heart of this campaign, which advises people to get a term policy that is at least ten times their annual income. Shubman Gill, known for his cricket prowess, takes on a new role to walk viewers through the fundamentals of term insurance.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry. Lack of knowledge has been one of key barriers resulting in India’s high protection gap at 87%. Our underinsurance educational initiative equips customers with right advisory to make sound decision, keeping in mind long term protection needs of the family. Anchored on a thumb rule of 10x, we are confident that the initiative will aid easy comprehension and induce appropriate actionability.”
Via a series of appealing films, Bajaj Allianz Life emphasises the significance of the 10X life cover guideline.
To maximise its impact, Bajaj Allianz Life introduced a 360-degree marketing campaign that includes television, print, outdoor, digital, and a broad utilisation of fin-influencers. The message will also be strengthened through social media. As the nation prepares for the T20 World Cup, Bajaj Allianz Life’s initiative will be highlighted, emphasising the importance of adequate insurance coverage.