Asian Paints, India’s leading paint and decor company, has announced the ‘Cricket Scholarship powered by NeoBharat’ for young cricket fans aged 5 to 14.
This effort is consistent with the essence of the company’s philosophy, “Har Ghar Khelega, Har Ghar Khilega,” expressing its earnest dedication to creating possibilities for improvement and growth in every family.
The advertisement begins with children preparing to play cricket, only to be greeted by Virat Kohli. His motivating presence instils hope in the young players as he inspires them to shine for the ‘New India’. Kohli infuses life into dull building walls with a skilful stroke of his paintbrush, symbolising the transformational power of NeoBharat’s paint and infusing the town with new energy. The ad film highlights the transformation of households and the development of cricketing potential through NeoBharat’s cricket scholarship, which provides an opportunity to change the lives of young sportsmen.
With a new campaign featuring brand ambassador Virat Kohli, Asian Paints hopes to urge both parents and children to take advantage of this opportunity and apply for the cricket scholarship.
Amit Syngle, MD & CEO, Asian Paints, said, “Our motto at Asian Paints is to bring joy to people’s lives by helping them create beautiful homes. With NeoBharat we are democratizing the category further by nurturing ‘aspirations’ of ‘Progressive Bharat’. This Cricket Scholarship powered by NeoBharat reflects our commitment to being a catalyst for change and progress. Through this initiative, we aim to empower budding cricketers to build legacies that reflect the spirit of every Indian home.
“Our ad film beautifully illustrates our ambition to give wings to India’s dreams through the Cricket Scholarship powered by NeoBharat, with Virat Kohli as the ambassador. It represents the next chapter in making ‘Har Ghar Khelega, Har Ghar Khilega’ a reality, spreading its influence across the nation and inspiring the pursuit of dreams.”
The advertisement effort is part of NeoBharat’s goal to help Indians achieve their hopes and aspirations in tier 2 and tier 3 marketplaces. It is designed to uncover and nurture emerging cricket talent, giving them the opportunity to perfect their skills and pursue their passion. With this Cricket Scholarship powered by NeoBharat, 100 talented young people will each receive an INR 2 lakh award. Two former cricketers will evaluate entries based on their performance in a professional playing environment.