The Serie A Women, also known as Serie A Femminile, has announced a sponsorship deal with an online shopping platform, eBay.
As part of the deal, the brand is set to serve as the new title sponsor of the league for the 2023-24 season.
eBay aligns its brand with the top Italian women’s soccer championship in its second competitive season following the first year as a premium partner of the championship, the Super Cup, and the Italian Cup.
The cooperation attests to eBay and FIGC’s profound shared values and objectives. The promotion of female leadership and gender equality have long been top priorities for eBay, which also offers itself as an example of Italians’ interests, which includes football as one of the most popular sports.
The FIGC is a federation that is capable to expand the game of football into a more equitable and global dimension, acknowledging the devotion, sacrifice, and complete commitment of the players to this sport through the recognition of the full rights and protections related to their professional activity.
eBay is a worldwide American e-commerce enterprise with headquarters in San Jose, California, that enables both business-to-business and consumer-to-consumer purchases through its website. Pierre Omidyar launched eBay in 1995, and it quickly rose to prominence as a noteworthy dot-com bubble success story.
President of the FIGC, Gabriele Gravina, said, “We are announcing an extraordinary collaboration for the world of football as a whole because it is based on the sharing of a path of values and training as well as on the recognition of the role of women in our world which, after the experimentation of the last championship, now takes on an even wider dimension. Also thanks to eBay, this will be the season of the definitive consecration of the professional women’s Serie A. Like FIGC, we are investing resources and professionalism which, I am sure, will produce the desired effects. The path of cultural growth that affects our country goes hand in hand with the consolidation of the Division and of the Clubs that operate in this sector.”
President of the Serie A Women’s Professional Division, Federica Cappelletti, said, “We proudly welcome eBay as the new Title Partner of the Women’s Serie A championship. Continuing the presence alongside women’s football already last season, we thank eBay for choosing to share the values of the Division, our clubs and our players this season too. The development of the movement as a whole is a goal that we can only achieve through teamwork and we are certainly a stronger team today.”
Alice Acciarri, General Manager of eBay Italy, said, “We are thrilled to confirm the partnership with the Serie A Women’s Professional Division and to be Title Partner of the Italian top division. Continuing to support professional female players, their values and their passion represents a further opportunity for eBay to confirm our concrete commitment in terms of inclusion and female empowerment”.