The Formula 1 Australian Grand Prix has announced a partnership extension with the Swiss watchmaker, Rolex.
As part of the deal, the watch brand will continue to be the title partner of the F1 Australian GP, which is going to be the third race of the 2024 season at Albert Park from March 21–24.
Prior to this, Rolex served as the event’s title partner from 2013-2020, 2023, and the new pact allows the association to enter its 10th year.
Additionally, the renowned company also has an excellent connection with Formula 1 as its official timekeeper, global partner, and timepiece.
With just one race left in the 2023 calendar, the buildup to the Formula 1 Rolex Australian GP 2024 has officially started and with two Australian racers, Oscar Piastri and Daniel Ricciardo, on the grid, the fans in the world’s sixth-largest country will be all excited for the event.
Australian Grand Prix Corporation CEO, Travis Auld, said, “We are thrilled to welcome Rolex back as Title Partner for 2024 and look forward to continuing to work together to create as exceptional event. Rolex is synonymous with Formula 1 and are globally recognised as a leader in their field – they are a perfect match for the Australian Grand Prix. There is a lot of work happening behind the scenes to put together the best combination of motorsport, entertainment and hospitality that Albert Park has ever seen in 2024. We can’t wait to welcome fans back through the gates and share these experiences with them in March.”
Rolex SA, Director of Communication & Image, Arnaud Boetsch, said, “Rolex has a huge affinity for Australia, enjoying strong sporting ties with the city of Melbourne and being proud Title sponsor of the Australian Grand Prix. The brand forged its partnership with Formula 1 a decade ago by becoming a Global Partner and the Official Timepiece of the racing series. This alliance with the pinnacle of motor sport is found on our mutual quest for precision and world-leading technology.”