The Indian life insurance company, Max Life Insurance has unveiled a new advertisement featuring its brand ambassadors, the captain of the men’s Indian cricket team Rohit Sharma and his wife, Ritika Sajdeh.
The 15-second ad was released in several languages, including Hindi, Telugu, Tamil, and Kannada. It contains a brief chat between the couple in which they discuss emergency preparedness in a lighthearted manner. “Agar main kal nahi raha, kya karogi tum?” (If I’m not there tomorrow, what will you do?)” Sharma inquires, obviously referring to something dark. Sajdeh understandably reacts with concern, however, Sharma quickly says, “Mera matlab hain kal match hain na” (I meant to say there is a match tomorrow).
Its motto is ‘India ka Bharose Number 99.65%,’ which refers to the record-breaking percentage of life insurance payouts made in the fiscal year 2023–24. The promo also announces the renewal of Max Life’s partnership with Star Sports following India’s stunning T20 triumph.
The corporation proclaimed that its marketing approach revolves around the client, exemplified by the slogan #ABCDE (Always On Brand for Customers, Distributors, and Employees). This technique focuses on self-awareness and proactive action, as represented in the tagline “You Are The Difference.” Using the power of “Bharosa – Trust,” Max Life Insurance strives to be a one-stop shop for all its clients’ financial security requirements.
The firm feels that Rohit and Ritika give Max Life a personable and trustworthy image that complements the brand’s key principles.
This constant collaboration strengthens the sense of trust and dependability, making them perfect voices to communicate Max Life’s philosophy to its target audience. They expertly depict the dynamics of cooperation and trust, creating a realistic experience that is consistent with Max Life’s philosophy.
“Our long standing association and marketing strategy for the campaign featuring Rohit Sharma and Ritika Sajdeh is rooted in a consumer-centric approach. We believe in placing the consumer at the heart of our brand. To achieve this, we’ve chosen to portray relatable, everyday moments from the lives of a couple who despite their celeb status, are likened to an everyday couple,” said a company spokesperson.