Premier Padel, a premier professional Padel tour, and Red Bull, known for its energy drinks, have unveiled a multi-year partnership spanning media services, streaming, production, and sponsorship until the end of the 2027 Premier Padel season.
Marking a groundbreaking milestone in the sport’s history, this collaboration will propel Premier Padel’s consumer offerings while advancing its mission of expanding the sport’s global reach through Red Bull’s expansive media and digital platform network across 130 countries.
Live matches will be accessible on Red Bull TV, both on television and mobile app, in select regions from the quarter-final stage to each tournament’s climax. The entity aims to incorporate state-of-the-art production techniques to enhance the viewing experience.
Furthermore, Premier Padel’s YouTube channel will continue to stream matches from Rounds 1-3 free of charge in designated territories, ensuring broader accessibility to the sport’s passionate followers.
Red Bull’s involvement extends beyond live coverage, as the brand commits to crafting and broadcasting captivating content for fans across its digital and social channels throughout the year, complementing the live tournament coverage and fostering a deeper appreciation for padel among diverse audiences.
Additionally, Red Bull’s role as a principal partner of the Premier Padel tour will revolutionize both on-court and off-court experiences for players and fans. In addition, a Red Bull Athlete Zone and other engaging activations at Premier Padel tournaments throughout the year will be introduced.
Nasser Al-Khelaïfi, Chairman of Premier Padel, said: “This is a transformational moment for Premier Padel and for the professional sport of padel – we are delighted to welcome Red Bull as our strategic partner. As one of the leading brands in world sport, entertainment and media, Red Bull will help drive our professional tour to the highest level, founded on amazing player and fan experiences, exciting digital innovations and global brand visibility. Red Bull’s investment also demonstrates the fantastic sporting and commercial potential of Premier Padel and the sport of padel generally. Premier Padel is on an incredibly exciting journey and we look forward to this next chapter of growth with Red Bull part of our family.”
Marcus Weber, Global CMO of RedBull, said, “We are excited to be partnering with Premier Padel. Together, we will grow the sport and support the athletes, driving its progression and fan engagement. We are happy to offer this new and innovative discipline to new viewers and fans all around the world through a complementary content offering across our global media network.”
Red Bull’s influence in sports extends across various disciplines, showcasing its dedication to high-octane action and pushing human limits. Notably, Oracle Red Bull Racing in Formula 1 stands as a pinnacle of its sporting ventures. Alongside motorsports, Red Bull owns football clubs like RB Leipzig and Red Bull Salzburg, contributing to the global football scene.
Commencing with the Riyadh Season P1 on February 26, enthusiasts can anticipate an immersive viewing experience, with matches broadcasted on terrestrial TV networks, Premier Padel’s YouTube channel for initial rounds, and Red Bull TV from the quarter-finals onwards.