PKL 2023-24 Sponsors Watch: Bengal Warriors

Bengal Warriors have performed impeccably in the commercial sphere by bagging multiple well-known brands as sponsors.

The Pro Kabaddi League (PKL) side, Bengal Warriors have begun their season 10 campaign on a high as they clinched their first win over Bengaluru Bulls by a close margin of two points. Maninder Singh, as expected, was the top player for the side, as he managed to get 11 points for his side.

It’s going to be a long season, but given the Bengal-based team’s calm and poised start, there’s a good chance it may finish at the top of the standings.

The Bengal-based PKL team has emulated a similar performance commercially as well by bagging multiple well-known brands as sponsors.

Apurv Gupta, Senior Vice President, Contact Sports, Capri Sports, said, “The 10th season of the Pro Kabaddi League is truly an iconic and landmark one, and the Bengal Warriors family is extremely proud to have been part of such a journey right from the get-go. We are excited to partner with – DafaNews, Kajaria Ceramics, Royal Green, Zee News, League 11 and Big FM as our key brand partners. We are confident that this association will deliver great value to each of our partner brands.”

Let’s peek into the sponsorship portfolio of the former PKL champions for the landmark 10th season:


For the ongoing PKL season, the K. Baskaran-coached team has extended ties with DafaNews as the team’s front-of-the-jersey sponsor. DafaNews is a prominent online sports news platform that gives users renowned sports news, results, and schedules for games from the greatest leagues and competitions from every corner of the world.


The lowest platform cost ever, League11 will be featured on the left sleeve of the unit. The entity offers users the smoothest gaming platform accessible. Players can now participate in several games in round-the-clock competitions at their comfort level and win the largest monetary rewards.

Royal Green:

The Royal Green emblem will be displayed on the right sleeve of the team jersey. The accurate blend of premium Indian grain spirits uses quality malt that has aged in the best oak barrels with imported scotch, resulting in a rich and spacious Royal blend.

Virat Maan, Chief Executive Officer, ADS Group, commented, “We are excited about this association with Bengal Warriors, one of the most formidable teams in the Pro Kabaddi League. Royal Green as a brand that embodies a perfect blend of success and quality finds synergy in Kolkata’s Pro Kabaddi League team Bengal Warriors, who are the perfect blend of strength, tenacity, agility and endurance. The Royal Green brand franchise is dedicated to support and encourage the spirit in which this team plays such an exciting exhilarating sport. Looking forward to an adrenaline-packed Kabaddi season.”

Kajaria Ceramics:

The Maninder Singh-led team has also onboarded Kajaria Ceramics, the largest manufacturer of ceramic and vitrified tiles in India, which will have its logo placed on the back of the jersey.

The production facilities of Kajaria are outfitted with state-of-the-art machinery. Strong automation, robotic vehicle applications, and a near-zero possibility of human error are a few of the factors that make Kajaria the best in the business.

Rishi Kajaria, JMD, Kajaria Ceramics Limited, said, “At Kajaria Ceramics, we are aligned towards to helping the Indian sporting ecosystem, and the Bengal Warriors have continuously shown an aptitude towards upliftment of indigenous sports. The Warriors always put in their very best at every step and leave it all out there, which is something that is inspiring of sorts for us.”

Big FM:

One of the biggest radio stations in India, Big FM, transmits primarily at 92.7 MHz. It is a component of the nationwide broadcast network Reliance Broadcast Network Ltd., which operates 58 stations and reaches more than 1.2 lakh villages and 1.9K towns.

Zee News:

Zee News, which will have its crest on the team’s shorts, is a Hindi news channel that is operated by the Essel Group. It debuted on August 27, 1999, and serves as Zee Media Corporation’s flagship channel.

Abhay Ojha, Chief Executive Officer, Zee Media, said, “We are thrilled to announce our collaboration with Bengal Warriors Kabaddi, a partnership that aligns seamlessly with Zee News’ commitment to showcasing excellence. This association not only strengthens our dedication to promoting diverse sports but also enhances our brand visibility. We believe it’s a winning combination that will contribute significantly to our business success.”

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