Parle, India’s top biscuit and confectionery manufacturer, has extended its partnership with the Celebrity Cricket League (CCL) for the 10th season. For over seven seasons, Parle and CCL collaborated to enhance the cricketing experience for fans across the nation.
As the co-presenting sponsor, Parle, under its brand Parle 20-20 will continue with its campaign, Parle 12th Man. This initiative will enable the Parle 20-20 customers to become a part of their favourite CCL teams. To activate this unique collaboration, they will print approximately 15 crore biscuit packets featuring iconic actor-players from the CCL. This move is aimed at engaging consumers and fans while promoting both the brand and the league.
Commenting on the same, Mayank Shah, Vice President, Parle Products, said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and printing around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”
Speaking on the continued partnership, Vishnu Vardhan Induri, Founder, Celebrity Cricket League, said, “We are happy to have Parle as the Co- Presenting Sponsor for the 10th Season of CCL. Parle has been a committed partner for CCL over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”
Renowned as the only sports league in India to bring together over 200 actors from eight different languages, the CCL promises entertainment beyond cricket. Starting on February 23 in Sharjah, the league will feature 20 action-packed matches spread over three weekends.
These matches are designed to appeal to a wider audience, extending beyond traditional cricket fans. The high-octane competition can be enjoyed by enthusiasts on Sony Sports Ten 5 and JioCinema, as well as multiple regional channels, ensuring widespread coverage and viewership.