Air France, the flag carrier of France, has announced a sponsorship deal with the Paris 2024 Olympic and Paralympic Games.
As per the deal, the brand has been named the official partner of the quadrennial sporting event of the world. To start off the deal, the airline has already sent personnel to Paris and other locations across the world to begin preparations, despite the event still being a year away.
Furthermore, the airline was also an official partner in Paris’ 2016 bid to host the event in 2024. The Olympic flag was flown to Paris by Air France following the Tokyo 2020 Games. With its workforce already mobilised in Paris and around the globe, Air France is getting ready for the Olympics in 2024. The airline is preparing the cargo to carry a variety of athletic goods, including javelins, vaulting poles, kayaks, wheelchairs, and even surfboards.
Moreover, the airline is preparing to serve the athletes, supporters, and media who will be coming to France for the tournament. Air France will also provide special services for people with impairments or limited mobility. Additionally, Air France employees will be present at the Olympic and Paralympic Village in Seine-Saint-Denis to help visitors check their luggage and equipment for flights home.
Benjamin Smith, Chief Executive Officer, Air France-KLM Group, said, “We are proud to extend our partnership with the Olympic and Paralympic Games Paris 2024. After the thrill of Paris being awarded the Games, we can’t wait to contribute to making this global event a success. The Olympic and Paralympic Games Paris 2024 speak to our goals and values at Air France. Come summer 2024, we will help the very best of France soar worldwide like never before, on the wings of excellence, respect and inclusion.”
Tony Estanguet, President, Paris 2024, said, “As you can imagine, we are especially thrilled to welcome Air France to the Paris 2024 journey as an Official Partner of the Games. The storied airline is an iconic jewel of the French economy, it enjoys a strong history with the Games and it has been supporting us since the bid phase in 2016. Together with Air France, we look forward to welcoming the world and delivering on our promise to host the Olympics with a French touch, while honouring our slogan: Games wide open!”