The eighth edition of the enthralling domestic T20 competition of Pakistan, the Pakistan Super League (PSL) is just one sleep away.
The first fixture of the eighth season will feature the finalists of the previous season, Lahore Qalandars and Multan Sultans in the latter’s home ground on Monday, February 13 at 8:00 PM IST. The upcoming season will consist of six teams battling for the prestigious PSL trophy in a 30-match league stage. The primary venues for the competition are Karachi, Lahore, Multan and Rawalpindi. The knockout stage will kick off on Wednesday, March 15 and the final will be played on Sunday, March 19. The knockout stages and final will be played at the Gaddafi Stadium in Lahore.
The intriguing shortest-format tournament will be hitting the ground running as the organizers of the league has added some major brands to their sponsorship kitty just before the commencement of the competition. Without any further delay, let’s take a glance at the competition’s sponsorship portfolio:
The PSL had inked a multiple-year partnership with Habib Bank Limited (HBL) before the seventh edition. In this association, HBL had been named the title sponsor of the competition from 2022 to 2025.
Cap Branding Partner:
The Pakistan T20 competition has prolonged its association with the solar brand company, Inverex. In this development, Inverex has been appointed the official cap branding partner for the forthcoming season.
Milestone & Humaray Heroes Partner:
The organizers of the PSL have roped in the housing development company, Kingdom Valley in the category for the upcoming edition.
As the umpire partner, the domestic Pakistani T20 competition has signed ParkView City.
Digital Lifestyle Partner:
The marquee T20 competition has signed Pakistan’s finest leading telecom service provider, Jazz Super 4G as the digital lifestyle partner.
Information Technology Partner:
For the following edition of the PSL, the organizers have onboarded the IT firm which focuses on blockchain-based solutions, Innovaton Factory as the information technology partner.
In one of the latest developments, the PSL has teamed up with the insurance company, Jubilee Life Insurance as the insurance partner for the eighth edition.
Official Entertainment Partner:
The PSL signed a two-year renewal with the video-sharing platform, TikTok, ahead of the 2022 season. The extension enabled TikTok to be the official entertainment partner of the 2023 edition too.
Official Snacks Partner:
In this category, the competition has joined forces with the American fast-food chain, KFC.