The national governing body of association football in Pakistan, the Pakistan Football Federation (PFF) has developed a sponsorship deal with Nestle’s bottled water brand, Nestle Pure Life.
With this deal, the brand has been named as official sponsor of the Pakistan national football team. The organization used its social media platforms to announce the partnership with the caption, “Proud to have @Nestle on board again as our official Water Sponsors!”
Nestlé Pure Life is spring water sourced from protected subterranean natural sources that are good for everyone except newborns under six months. Packaged at the source in the brand’s plants, it is safe to drink and devoid of chemical treatment.
The agreement between the two parties has been inked for the FIFA World Cup 2026 Qualifiers. The Pakistani side is featuring in round one of the qualifiers, in which it is facing Combodia in a two-legged fixture. The winner of the game, which will be decided by the aggregate score from both legs, will join the other 26 teams that are already in round 2 of the qualifications. In the first match, which was held in Cambodia, Pakistan managed to hold Cambodia to a goalless draw and now all eyes will shift to the second leg which will be played at Jinnah Stadium in Islamabad.