The American sportswear company, Under Armour has unveiled the latest campaign ‘ZIDD FOR MORE,’ featuring its brand ambassador and India’s reigning Olympic gold medalist, Neeraj Chopra.
The new campaign is inspired by Neeraj Chopra’s tenacity, perseverance, drive, and stubbornness to attain more success. The ‘ZIDD FOR MORE’ ad dives into the Olympic and World Champion’s ziddi attitude, encouraging him to never give up on his aim of bringing greater honour to the nation.
The content for this remarkable commercial was generated by filming hours of Chopra’s intensive training sessions over multiple days. The film begins with the phrase ‘Har Taiyaari Se Badkar Hai Ziddari’, a personal conviction that Chopra lives by and exhibits, suffering weariness, injuries, and loneliness in distant nations while constantly carrying out his demanding programme.
Tushar Goculdas, Managing Director, Underdog Athletics, Exclusive India Distributor and Licensee for Under Armour, commented, “We are proud of our long partnership with Neeraj, one of India’s greatest athletes and an icon of today’s generation, who embodies the brand’s core values: grit, resilience, and determination. Through this campaign we endeavour to inspire all athletes and strengthen Under Armour’s position as India’s most loved athletic performance brand.”
“It’s great to have Under Armour supporting me, not just with the high-performance gear that enhances my performance during my training and competition, but also in sharing my journey to inspire the next generation of Indian athletes. This campaign resonates deeply with me because it carries a message I firmly believe in: stay focused, work hard, and pursue your dreams relentlessly,” said Neeraj Chopra.
In the men’s javelin throw competition, Neeraj is the first Asian and one of just two Indians to win an individual Olympic gold medal. He also holds the World Championship title. The 26-year-old, who has placed third in his last 26 competitive events since 2018, is among the most reliable sportsmen in the world.
Since 2017, JSW Sports has exclusively handled Neeraj. Divyanshu Singh, Chief Operating Officer of JSW Sports, said, “We’re excited to see Under Armour’s ZIDD FOR MORE campaign come to life with Neeraj, our marquee athlete and Under Armour’s first Brand Ambassador in India. Neeraj has significantly inspired the next generation of Indian athletes and contributed to the growth of athletics in India. His success has unlocked the marketing potential of Olympic sports in the country. At JSW Sports, we see our talent roster elevating Indian sports and sponsorships, and campaigns like this from Under Armour play a crucial role in achieving that.”
In addition to honouring Chopra’s journey, Under Armour’s campaign invites everyone in the country to take part by using the hashtag #ZIDDFORMORE to share their inspirational tales.