The professional basketball tournament, the National Basketball Association (NBA) China has inked a multi-year marketing collaboration with Shanghai eHi Car Rental Co., Ltd.
With this deal, the brand has been named NBA China’s official car rental services partner.
Through the partnership, eHi will utilise NBA-branded events and activities to expand and foster connections with customers. Additionally, eHi and NBA China will work together to develop fresh fan interaction programs that encourage creativity and provide more varied and adaptable travel options.
eHi Chairman and CEO Ray Zhang, said, “The NBA represents a standard of professional, dedicated, competitive sportsmanship that delivers captivating experiences to its audience. As for eHi, users are front and center. From the outset we have prioritized innovation, upward mobility, and energy. We are confident that our collaboration will bring benefits to our customers and to NBA fans in China, and enhance their trust in eHi. Our goal is private, secure, and flexible travel solutions that reflect new lifestyle possibilities.”
NBA China Chief Commercial Officer, Wayne Chang, commented, “Our marketing partnership with eHi will build on our longstanding relationship that is driven by innovation and fan engagement. We look forward to working together to find new ways to engage with fans across the country and continue to grow the game.”
The marketing agreement expands on NBA China and eHi’s previous collaboration, which began in 2016 with a series of activities.
Established in January 2006, eHi aims to offer extensive car rental services to both retail and business customers.
eHi, based in Shanghai, provides car rental services nationwide, with over 500 locations in over 80 cities. So far, eHi has been the preferred automobile service provider for the majority of Fortune 500 firms with operations in China. It serves business clients in the energy, education, advertising, banking, and manufacturing areas.