The Premiership Rugby club, Gloucester Rugby have developed a sponsorship extension with the leading German cleaning technology brand, Kärcher.
As part of the collaboration, which is in its fifth year, the Kärcher emblem will be boldly displayed on the back of the jersey and shorts of Gloucester Rugby and Gloucester-Hartpury outfits for the 2024–25 season.
Gloucester Rugby Chief Executive Officer, Alex Brown, commented, “We’re thrilled to continue our successful partnership with Kärcher. To have a globally recognised brand such as Kärcher continue to support the Club is excellent, and proof that the hard work we do on and off the field here is valued by our commercial partners. We know how much they share our excitement with this partnership, and we look forward to continuing to work alongside them to develop this already fruitful relationship.”
Additionally, Kärcher’s branding will stay prominently displayed on the roof of the renowned Lions Den at Kingsholm Stadium.
Kärcher GB & Ireland Marketing Director, James Gordon, said, “Gloucester Rugby and Kärcher have shared a common vision and set of values from the very beginning. We are thrilled to renew our partnership for another year and look forward to building on our successful collaboration. This year holds great promise for both of our organisations as we continue to strive for excellence together.”
Alfred Kärcher SE & Co. KG, a German family business, is renowned for producing high-pressure cleaners, floor care tools, parts cleaning systems, wash water treatment, military decontamination equipment and window vacuum cleaners. The firm operates all around the world.
