India’s leading sports broadcaster, Star Sports has renewed media rights with NODWIN Gaming, a leader in gaming and esports media, for the third edition of India’s premier esports event, the BGMI Masters Series (BGMS).
BGMS season 3 will feature India’s best 24 teams fighting in one of the country’s premier Battlegrounds Mobile India (BGMI) competitions, taking place from July 19 to August 11.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “Being the biggest esports IP in India, BGMS has been a cornerstone of esports action in the country since its inception two years ago. This edition marks a significant milestone for us as BGMS returns to a major sports TV network like Star Sports, for the third time, offering unparalleled visibility to esports talent & associated brands on mainstream television. Our team has always strived to deliver top-tier esports experiences and will leave no stone unturned in leveraging our years of expertise in the production and broadcast space to bring the best of the best esports action on television once again.
“Together, with the incredible team at Star Sports, we are committed to cementing esports’ status as a mainstream sport amongst the masses, and eagerly anticipate an exciting season ahead. We are thrilled to announce the third season in partnership with a plethora of remarkable brands, who share our collective vision to nurture esports talent across the country. The involvement and support of leading brands highlights the growing youth base of this new-age sport, and how BGMS is positioned to reach out and capture the largest market share of this growing audience.”
Notably, the sporting event has also renewed its partnership with TVS Raider, a sporty commuter motorbike from TVS Motor Company, as the official mobility partner, and Philips OneBlade, a male shaving solution from Philips India, as the official styling partner.
The previous season of BGMS attracted a noteworthy amount of viewers on the Star Sports Network, demonstrating the show’s increasing appeal and popularity among fans across the country. The competition solidifies its status as a cornerstone of India’s esports calendar as it returns to Star Sports for a record third year.
Vikram Passi, Head – Marketing, Star Sports Network, said, “Star Sports has always been committed to bringing the best of sports entertainment to its viewers. The rapid rise of esports in the country has made it an exciting addition to our portfolio, tapping into a wide demographic of tech-savvy younger generation. Having accumulated monumental viewership for the past two seasons, BGMS has not only helped us showcase the best of esports action but also to bridge the gap between traditional sports and esports in India.
“With the invaluable support of NODWIN® Gaming, we look forward to another high-octane season this year, offering unparalleled BGMI action to our viewers.”
Setting new standards in Indian esports, NODWIN Gaming, in collaboration with all of the partner businesses, will be essential to delivering BGMS season 3 a quality esports experience for spectators around the country.