The premier American football competition, the National Football League (NFL) has announced a partnership extension with the American sports equipment brand, Oakley.
Following the deal, Oakley continues to be the official eyewear provider of the tournament until 2030.
The seven-year contract follows the unveiling of the eyewear brand’s NFL FLAG relationship and the most recent release of the Patrick Mahomes II Signature Series Collection.
The collaboration will focus on providing cutting-edge lens technology to both athletes and fans. Oakley’s partnership with the National Football League, and now NFL FLAG, is designed to inspire the next generation of athletes via product design and innovation.
Additionally, the company will continue to provide all coaches and personnel with cutting-edge eyewear. With a wide range of alternatives ranging from performance and lifestyle sunglasses such as BXTR, Hydra, and HSTN to Oakley’s Authentic Prescription Collection, the company ensures optimal sideline style. For fans who want to express their support for their favourite team, the brand offers the Oakley Custom Programme, which includes the ability to personalise eyewear by picking frames, lens colours, and even the option to engrave team names and initials on the lens, which can be found in store or online.
Caio Amato, Oakley’s Global Head of Marketing, said, “The partnership with the NFL is far from being a conventional sponsorship deal; rather, it grants us the opportunity to offer young people access to sport, a better life and community. This collaboration not only nurtures athletes but also shapes well-rounded individuals to make a difference both on and off the field. Moving forward, our goal is to continue inspiring these kids to believe in themselves, to be who they are, while also pushing the boundaries of innovation to establish a new standard for the entire sports industry.”
Justin Jefferson, Team Oakley athlete and Minnesota Vikings Wide Receiver, said, “Embracing the game means prioritizing every aspect of my performance, including my visual clarity and eye health. Oakley Prizm Shield on the field is a crucial element to my game as it empowers me on the field, ensuring my physical safety remains a priority. In the moments where focus and precision make all the difference, I trust Oakley to provide me with best-in-class products”.
Fabrizio Uguzzoni, President of Professional Solutions for EssilorLuxottica North America, commented, “Our extended partnership with the NFL signifies not only value alignment, but a strong commitment to product design, innovation and safety. For sales professionals, retail partners and eye care providers, our relationship with the NFL strengthens Oakley’s position as a leader in sports-performance and optical innovation, it benefits our retail partners and eye care professionals and provides customers and consumers with a premium range of products that are backed by the NFL. This goes far beyond the game – it’s about delivering eyewear solutions with the power to redefine how athletes, fans and sport enthusiasts experience the sport on and off the field.”
Oakley, Inc. is an American firm headquartered in Foothill Ranch, California, and is an independent subsidiary of EssilorLuxottica. The company creates, develops, and manufactures sports performance equipment and lifestyle items such as sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, timepieces, clothes, backpacks, shoes, optical frames, and other accessories.