In this deal, the brand has been named the investment partner of Multan Sultans for the upcoming PSL 2024.
This is the first time a Pakistan Stock Exchange financial markets firm has sponsored a top-tier cricket team, which adds to the appeal of Multan Sultans.
Multan Sultans, General Manager, Hijab Zahid, said, “We are extremely delighted to have KTrade on board. To have a respected stock brokerage firm in KTrade collaborating with us is a testimony of how popular Multan Sultans as a franchise is. Through this partnership, cricket is tapping into a new industry in Pakistan, which will prove beneficial for the game and the stock and commodity brokerage industry.“
KTrade Securities Chairperson Ali Farid Khwaja, commented, “We are proud of our association with the Multan Sultans. They punch beyond their weight through passion and energy, which is the feat of a true champion. Their cricket is not only about the game on the field but about social and community development of a region which has deep historical value and entrepreneurial energy.”