The Pakistan Super League (PSL) outfit, Multan Sultans have announced a partnership with the Pakistani digital lifestyle news platform, The Current.
In this arrangement, The Current has been named the official digital media partner of Multan Sultans for the upcoming PSL 2024.
The franchise through its social media networks confirmed the pact with the caption, “Multan Sultans x The Current. Thrilled to have @TheCurrentPK on board with us as our Digital Media Partner for #HBLPSL9! 🤝”.
Multan Sultans x The Current
— Multan Sultans (@MultanSultans) January 30, 2024
Thrilled to have @TheCurrentPK on board with us as our Digital Media Partner for #HBLPSL9! 🤝 pic.twitter.com/gce2anf3Ex
Before this signing, the unit already onboarded various brands such as Gym Armour, Aspire Group of Colleges, and 7News to its esteemed sponsorship portfolio.
The Memorandum of Understanding (MOU) signing was done at the digital news entity’s headquarters in Lahore.
Hijab Zahid, General Manager, Multan Sultans, stated, “We are delighted to have The Current as our Digital Media Partner. Over the years, The Current has established itself as a credible and respected platform through its unique and innovative news coverage and considering how Multan Sultans, as a team, has been at the forefront of innovation on and off the field, this is a perfect partnership. I am sure the Multan Sultans and Pakistan cricket fans will enjoy The Current’s content during the HBL PSL.”
Marium Chaudhry, Founder, The Current, commented, “The presence of Multan Sultans has modernised the brand of the HBL PSL as they have undertaken exemplary inclusivity initiatives and perfectly blended the use of data and analytics on the field. We are huge Multan Sultans fans and are looking forward to be their digital media partners, cheering them on as they ace to win this year’s HBL PSL cup. Our highly creative, young and skilled team is excited to work with Multan Sultans, producing super fun and unique content you really, really won’t find elsewhere.”
The Mohammad Rizwan-led side will start its PSL 9 mission against Karachi Kings on Sunday, February 18, at the Multan Cricket Stadium in Multan.