The Formula 1 team, MoneyGram Haas F1 Team has launched a new partnership with the American-based apparel brand, TravisMathew.
Following this agreement, TravisMathew has been named the official travel kit and luggage supplier of the MoneyGram Haas F1 Team for the 2023 FIA Formula 1 World Championship.
As a part of this brand-new collaboration, the American brand will provide the racing team with travel items such as lifestyle apparel which includes TravisMathew’s cloud collection, footwear, and branded luggage and backpacks.
TravisMathew is one of the leading lifestyle clothing brands in the United States (US) that is headquartered in Huntington Beach, California. The company produces clothes that have a blend of soft textures and lightweight feel, shaping ultimate style and comfort.
Leif Sunderland, CMO of TravisMathew said, “We’re thrilled to be entering into this partnership with the MoneyGram Haas F1 Team as we set our sights on expansion across EMEA.The FIA Formula 1 World Championship offers an amazing canvas for us to introduce the TravisMathew brand to new consumers across the Atlantic. At TravisMathew, we always try to look for new ways to showcase our versatile apparel and accessories and couldn’t think of a better team to represent us than the MoneyGram Haas F1 Team. We are proud to know that the team will be traveling the globe in the utmost comfort and style each week of the season”.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team said, “I’m delighted we’ve partnered with TravisMathew to meet our travel kit and luggage needs. Obviously it’s great to add another American brand to our partner portfolio but more importantly, it’s great that as a team we’ll be traveling the world this season fully outfitted in products known for their trusted quality, style and comfort”.
He further added, “Our travel kit has to perform, especially with the demands of a 23-race calendar, and I know it’s important to our team members to look and feel good when traveling from race to race. TravisMathew has exceeded the brief in terms of meeting our needs and we’re proud to have them as part of the team moving forward.”
Earlier, the American racing team built a partnership with the fast-food chain, Chipotle Mexican Grill.