The Formula One team, MoneyGram Haas F1 team joins forces with the American fast food chain, Chipotle Mexican Grill.
Following the partnership, Chipotle Mexican Grill’s logo will be visible on both the nose and side of the VF-23 and also on the race suits of F1 team drivers Kevin Magnussen and Nico Hulkenberg and team apparel.
The fast-food company will also be making its feature digitally-season long, with a particular view on the amplification at the three races in the United States (US), and that is the Miami Grand Prix on May 7, the US Grand Prix on October 22, and the Las Vegas Grand Prix on November 18.
Chipotle Mexican Grill is an American-based fast-food chain that has approximately 3200 restaurants all over the world such as in the US, Canada, France, the UK, and Germany.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team said, “We’re delighted to be working with Chipotle, bolstering our American partnership portfolio. Their team has been fantastic to work with and we share a very similar ethos in how we operate – with transparency, integrity, and passion. Having another major American brand join us means our home races are going to get that much busier, but it’s a brilliant opportunity to reach new audiences across the States, a key objective for all within Formula 1 today”.
He further added, “Our partnership will also extend beyond the racetrack, with both organizations caring deeply about local communities and charity projects – there really are no limits to what we can achieve together.”
Chris Brandt, Chief Marketing Officer, Chipotle Mexican Grill said, “F1’s meteoric rise in the United States has changed the way sports leagues create emotional connections with fans. We are extremely proud of our Real Food for Real Athletes platform and our partnership with the Haas team will help expand Chipotle fandom to new consumers both in the U.S”.