The Mercedes AMG Petronas F1 Team, a British motor racing team, has forged a commercial partnership with BetterUp, a prominent life coaching firm.
The collaboration marks a strategic initiative to enhance the well-being and performance of Mercedes’ staff and personnel throughout the demanding Formula 1 season.
Under the terms, BetterUp will extend its comprehensive services to the Silver Arrows, offering tailored coaching sessions and access to cutting-edge AI content. The objective is clear: to empower team members to prioritize their mental and emotional well-being, thus enabling them to achieve peak performance amidst the high-pressure environment of competitive racing.
In a statement released by Mercedes F1, Richard Sanders, Chief Commercial Officer at Mercedes-AMG PETRONAS F1 Team, said, “The heart of our performance is our people – every member of our team contributes their tenth of a second and plays their part in contributing to our successes on and off the track. We take pride in our innovative approach to wellbeing and it’s fantastic to be working with BetterUp who is a leader in this space.”
Alexi Robichaux, CEO and Co-founder of BetterUp, said, “We have long admired Mercedes-AMG PETRONAS for their undoubted dedication to performance, not just on the track but across their entire organization, whether teams are in the garage or in offices around the world. We pride ourselves on building and delivering technology that increases well-being and performance for some of the world’s most iconic organizations, and we couldn’t be more honored that this team is also trusting BetterUp to support their people’s peak performance as their official human transformation partner.”
BetterUp is a comprehensive platform focused on personal and professional growth through coaching and mental wellness services. BetterUp’s certified coaches specialize in various areas, ensuring users receive targeted assistance suited to their unique needs and goals. Ultimately, BetterUp empowers individuals to thrive both personally and professionally by providing accessible and effective development tools and support.
Mercedes, headquartered in Brackley, England, has solidified its status as one of F1’s most dominant teams. The team’s unparalleled streak of seven consecutive Drivers’ titles from 2014 to 2020 and eight consecutive Constructors’ titles from 2014 to 2021 has cemented the unit’s place in motorsport history.
The eagerly awaited F1 season kicks off today at the Bahrain International Circuit, with the highly anticipated Grand Prix on March 2 at 8:30 PM IST.