Mercedes-AMG signs partnership with mCloud

With this affiliation, mCloud has been named the official team partner of Mercedes-AMG PETRONAS.

The Formula 1 racing team, Mercedes-AMG PETRONAS has signed the dotted lines with the cloud technology solutions firm, mCloud.

With this affiliation, mCloud has been named the official team partner of Mercedes-AMG PETRONAS.

The racing team used its social media platforms to inform about its new partnership, “Fuelled by the same constant drive for performance and striving for a more sustainable future. Welcoming @mcloudtech as our newest Team Partner”.

The partnership’s main focus will be on several aspects, particularly the application of new clean technologies to neutralise the problem of carbon emission and energy waste on the way to achieving the goal of net zero.  

It will also look to establish the implementation of mCloud’s AssetCare solution at the home base of the racing team in Brackley, UK. The duo will also focus on achieving the goal of sustainability, where the cloud solution firm will advise the algorithms to become the world’s most sustainable professional sports organisation.

mCloud will also bring new cloud solution technologies and techniques to the table to address the climatic challenges that include fugitive emissions and wasted energy consumption. 

mCloud is a Canadian cloud technology solution company that involves creating a sustainable environment with the help of artificial intelligence (AI) and analytics. With the efficient data in hand, the company’s main goal is to remove energy waste, maximize power production, and get a huge chunk out of critical energy infrastructure. The company is based in Vancouver, Canada.

Previously, the racing team has also collaborated with the UAE-based artificial intelligence company, G42.

Russ McMeekin, President and CEO of mCloud said, “mCloud and the Mercedes-AMG PETRONAS Formula One Team are fueled by the same constant drive for high performance. We are proud to join their Sustainability Working Group and to have a global platform to champion the adoption of new cloud technologies capable of tackling some of the deepest sustainability challenges we face on the planet today.”

Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS said, “Our commitment to sustainability, including reaching net zero and our strategic ambition of becoming the world’s most sustainable sports team, is all encompassing. We have been impressed with the energy efficiencies already created utilizing mCloud’s AssetCare solution at our campus in Brackley. An official partnership was the natural next step for both organizations. Through our partnership, we are excited to utilize their expertise as we take the next steps in sustainability and support the development of mCloud’s portfolio of solutions.”

Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS said, “We are pleased to welcome mCloud as an Official Partner of the Team and excited to have them join our Sustainability Working Group. Their industry leading expertise is a valuable addition to our working group and will complement the wealth of knowledge that already exists within our partner ecosystem. We look forward to collaborating closely with the mCloud team moving forward.”

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