Mercedes-AMG F1 locks deal with G42

Following this new affiliation, G42 has been named the official partner of the Mercedes-AMG F1 for the 2023 season.

The Formula One team, Mercedes-AMG PETRONAS F1 team has signed a multi-year partnership deal with the UAE-based artificial intelligence (AI) company, G42.

Following this new affiliation, G42 has been named the official partner of the Mercedes-AMG F1 for the 2023 season. With this partnership, both the company and the racing team will look to find out ways to use the best artificial intelligence software and solutions in the team operations to give critical insights.

The partnership also involves focusing on the improvement of accuracy and to get marginal gains. The key focus on talent development programs, joint training, and innovation are also points of this partnership prospectus. 

G42 is an Emirati artificial intelligence company that hails from the capital city of the United Arab Emirates, Abu Dhabi. The company aims to prosper and develop human life with the help of AI. 

Earlier, the racing team also inked a partnership with Qualcomm Technologies.

Peng Xiao, Group CEO of G42 said, “Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics, and computing power, we are in a position to optimize a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed”.

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 said, “We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and use its AI-powered, data-driven insights to help us on and off the track.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 said, “We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.

Related Articles

Latest Articles