The campaign #Road for Safety focuses on raising and creating awareness about the importance of timely emergency medical response in saving lives, emphasizing taking preventive steps during medical emergencies.
This video campaign is presented in the form of a rap song performed by the artist, Akshay Sawan. The digital campaign features Yash Dhull, Aman Hakim Khan, Ishant Sharma, Ripal Patel, and Abhishek Porel. Together, they have produced an engaging video having the goal of educating a large audience about the importance of urgent medical attention. This campaign was curated by the creative agency, 1702 Digital (Seventeen 0 two).
Commenting on the campaign, Pranav Bajaj, Co-founder, Medulance, said, “We are thrilled to launch the #RoarForSafety campaign in collaboration with the Delhi Capitals. Our goal is to raise awareness about the crucial role that timely emergency medical response plays in saving lives. By joining forces with the Delhi Capitals, we aim to inspire individuals and communities to take prompt action during medical emergencies and be advocates for safety and well-being.”
Founded in 2017, Medulance is India’s first GPS-based technology portal, which caters to emergency ambulance services to people during critical scenarios.
Currently, the company is serving as the official medical partner of the Delhi-based outfit. On the field, DC will be playing their final game of the season against Chennai Super Kings (CSK) tomorrow i.e. Saturday, May 20 at 3:30 PM IST.