The Indian life insurance company, Max Life Insurance has developed a partnership with Star Sports, the official broadcaster of the ICC Men’s T20 World Cup 2024.
As part of the partnership, Max Life has been named the insurance partner of the Cricket Live show during the Men’s T20 World Cup 2024, which is going on in the USA and West Indies.
Max Life will be promoted as “Bharose ka Insurance Partner” during the whole tournament through a variety of promo tags, ad spots, and in-show integrations thanks to this partnership with one of India’s most popular cricket shows.
This collaboration strengthens Max Life’s long-standing dedication to cricket, which is among the most popular and watched sports in India. Max Life hopes to engage with ardent cricket enthusiasts nationwide throughout the ICC Men’s T20 World Cup by partnering with Cricket Live. The link between Max Life and cricket is a potent illustration of their common ideals. Teamwork and unshakeable confidence between players are essential to cricket’s success; these characteristics are closely aligned with Max Life’s strategy for fostering enduring connections with its policyholders.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “We are thrilled to partner with Star Sports as an associate sponsor of CricLive during the ICC T20 World Cup. This marquee tournament is an international event that unites cricket fans across the globe. This association is a strategic decision that allows us to not only connect with millions of passionate fans globally but also to further solidify the concept of ‘Bharosa’ (Trust) that is at the core of Max Life’s brand identity.
“Cricket thrives on trust and teamwork, mirroring the very foundation upon which we build our relationships with our policyholders. We look forward to an exciting tournament and to engaging with cricket fans throughout the ICC T20 World Cup.”
Max Life has a long history with cricket, as it also has the captain of India’s men’s cricket team, Rohit Sharma, and his wife, Ritika Sajdeh, as brand ambassadors. Max Life has already had successful partnerships with major cricket tournaments, such as the ICC Men’s Cricket World Cup 2023 and multiple seasons of the Indian Premier League (IPL) and Women’s Premier League (WPL).