The International Cricket Council (ICC) has inked a new sponsorship agreement with the Indian life insurance company, Max Life Insurance.
As part of the deal, the insurance firm will be named the official fan park partner for the ICC Men’s Cricket World Cup 2023, which is being held in India.
As part of this collaboration, Max Life will sponsor ICC Fan Parks in ten cities, offering cricket fans a stadium-like experience at 14 screening spots for seven matches. The purpose of ICC fan parks is to create a communal stadium-like experience for watching cricket matches and to provide a welcoming environment for everyone to support their preferred teams.
As the official Fan Park partner, Max Life has gained the rights to utilize the ICC Cricket World Cup Fan Park logos and marks in its advertising, as well as a 5mx5m experiential zone for product demos and brand interaction. The sponsorship comprises, among other things, ten overs of branding time, ten brand announcements, and five static banners or boards.
Furthermore, the ICC Fan Park has children’s play areas, music bands, DJs, and emcees for participatory matches. The park is dedicated to ESG ideals, including eco-friendly displays and seats as well as sustainable activities to reduce emissions and trash.