Manchester City Women’s FC (MCWGC) and New York City FC (NYCFC) have entered into a partnership with the leading personal audio technology company, JLab.
JLab will become the official headphones partner of both MCWFC and NYCFC under the new agreement.
JLab, an accessible and innovative brand, strives to provide the best headphones and audio products to all football fans by emphasising value, authenticity, and improving the user experience. JLab is the number one sports headphone brand under $100 in the US. The audio technology company’s product line includes everything from sports headphones to office supplies.
JLab’s new arrangement with Manchester City Women marks the brand’s first international sports collaboration, while the partnership with NYCFC extends the brand’s existing collaboration within Major League Soccer (MLS) in the United States.
As part of the new partnership with MCWFC, the brand will be displayed across a variety of digital and social handles, as well as bespoke content creation and in-stadium assets at the Academy Stadium.
Speaking about the collaboration, Gavin Makel, Managing Director of Manchester City Women, said, “We are delighted to welcome JLab as an official partner of our women’s team. Having an international brand of their calibre working with the Club is fantastic, especially in terms of expanding Manchester City Women’s reach and profile in the United States of America.
“We have been hugely impressed with the overall commitment to women’s sport that JLab has shown and we’re very excited to work with them moving forwards.”
Win Cramer, JLab CEO, said, “JLab is excited to reach the global soccer community in a meaningful way through partnerships with Manchester City Women’s Football Club and MLS Cup Champions NYCFC. Being a ‘girl dad’ is super exciting for not just JLab, but me personally to support women in sports. We’re excited to share the JLab experience with more soccer fans in the UK, US and internationally, while supporting a sport that is growing, just like our brand.”
JLab will also be featured on NYCFC’s social and digital channels throughout the upcoming season, as well as in fan sweepstakes later this year. JLab products will be integrated into NYCFC’s matchday DJ performances at all MLS regular-season home matches and other official club events.