Major League Soccer prolongs sponsorship collaboration with STN Video

According to the multi-year extension, STN Video will continue to possess MLS' overall coverage rights that also includes highlights, game recaps, top plays, and interviews.

The leading football tournament in North America, the Major League Soccer (MLS) has announced a partnership elongation with the Canadian online video platform, STN Video. 

According to the multi-year extension, the online video streamer will continue to possess the tournament’s overall coverage rights which also includes highlights, game recaps, top plays, and interviews.

Along with the video content, STN Video publishing partners will have access to hundreds of articles written by MLS covering all aspects of the league.

The alliance was first initiated in 2019, the Canadian brand professes to have assisted publishers in connecting with MLS fans on over 15,000 videos that have been viewed more than 75 million times.

Smart Match, the platform’s exclusive AI player technology that reads article text and instantly populates it with the most relevant videos in its database, makes MLS content from STN Videos available.

Gem Benedict, MLS Vice President of Content Distribution and Business Development, said, “At Major League Soccer, we are always looking for innovative ways to deliver content to our fans wherever, whenever, and however they want. Our continued work with STN Video helps us reach more new and existing fans of the league while providing fans opportunities to connect with their favorite players and clubs.”

Yarko Petryshyn, Director of Business Development at STN Video, said, “Major League Soccer provides one of the most exciting products in all of sports. The new addition of article editorial, combined with the amazing video content MLS is synonymous with, will help our digital publishers provide the best experience possible to fans.”

STN Video is a Canadian platform that provides access to STN’s video player and content from partnered services to content creators. STN Video’s services are also used by numerous sports leagues.

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