The homegrown pharma major, Lupin Limited (Lupin) has appointed the boxing champion, Mary Kom as the brand ambassador for its Shakti campaign. The campaign’s motive is to increase awareness about heart diseases among women.
Coronary heart diseases are the major cause of death for women in India and yet its awareness remains quite low.
Speaking on the occasion, Rajeev Sibal President, India Regional Formulations, Lupin Ltd. said, “We are delighted to announce Mary Kom as the brand ambassador for our women’s heart health initiative, Shakti. Early detection and management of cardiovascular risk factors are paramount for improving women’s cardiovascular health and reducing premature mortality. With Mary Kom anchoring the campaign, we hope to drive the much-needed awareness on the issue and encourage women to sign up for early screening checks and take corrective measures to avoid the future risk of heart diseases.”
On this association, Mary Kom said, “Good health is very important to me because my flexibility, form, and professional life depend on it. Along with a physical fitness regimen, one should also embed preventive screening tests for working towards optimal health. It is a myth that coronary heart disease is a man’s disease or that only older women are at risk. I’m happy to partner with Lupin in their efforts to spread awareness and promote good heart health among women.”
Lupin will conduct a live session on Facebook featuring Mary Kom, Lupin CEO Vinita Gupta and renowned cardiologists to address the myths revolving around cardiovascular diseases in women on March 8, 2022, at 8 PM IST.