The South Korean electronics brand, LG Electronics has signed a partnership with the official digital streaming partner of the Indian Premier League (IPL) 2023, JioCinema.
Following the partnership, JioCinema will now be available for fans on the LG OLED TVs.
The premium OTT platform is currently providing some of the best features such as the streaming of matches in 12 different languages, and also including some interesting feeds such as insiders feed, hangout feed, fantasy feed, and fanzone feed.
Gireesan T Gopi, Business Head, Home Entertainment Division, LG Electronics India, said, “We are delighted to partner with Jio Cinema to bring the best entertainment experience to our customers this IPL season. Our partnership will allow LG OLED TV users to access 4k streaming of the IPL 2023 along with a host of other offerings from JioCinema. This partnership is a testament to our commitment to providing our customers with the best entertainment experience possible. We believe that this collaboration will revolutionize home entertainment in India, and it is a significant step towards providing high-quality entertainment to Indian consumers”.
Hursh Shrivastava, Sports Head of Strategy and Partnerships, Viacom18, said, “Our offerings to consumers are all about elevating their live sports consumption experience on digital. The partnership with LG is a step further to one of our core propositions, which is to make the IPL as accessible as possible to fans. Through our association, fans will have a boundary-side view to top-notch action and features, many of which we are bringing to IPL fans for the first time.”
LG Electronics is a South Korean multinational electronics entity that is headquartered in Yeouido-dong, Seoul, and is part of the LG corporation. The brand manufactures a wide range of electronic products such as televisions, air conditioners (ACs), refrigerators, and many others.