Khelo India Youth Games (KIYG) and Sports For All (SFA), a multi-sport tech-driven competition organiser, have agreed to a new sponsorship deal. The band will serve as the sponsor for the next five years as part of the agreement.
The company announced that it will be a ‘powered by’ sponsor for the event and that it is committed to growing youth sports in the nation and supporting India’s ambition to win more Olympic medals.
SFA will invest INR 12.5 crore through this new partnership over the following five years to help improve India’s sports DNA.
In order for coaches to learn about players’ strengths and limitations, the company gives statistics and data to players during contests. The company was also a partner of the Indian Olympic Association (IOA) for the Asian Games, the Commonwealth Games, and the 2020 Summer Olympics.
The government launched the Khelo India programme to create a framework for all amateur sports in India. It has been broken down into twelve distinct categories, which include creating Khelo India centres at the state level, identifying and nurturing talent, promoting sports for women, and more.
Rishikesh Joshi, Founder of SFA, said, “With the belief that potential can only be translated into performance if sport finds support at the grassroots level itself, we launched SFA Championships in 2015. Having overseen immense success through our innovative technology-based approach over the years across numerous multi-sport grassroots championships, SFA is delighted to come on board as the Powered by Sponsor for Khelo India and reinforce the country’s sporting canvas as a pipeline and nurturer of the KIYG mission – reviving the sports culture in India at the grass-root level. Through this association, SFA will be fully focused on bringing all key stakeholders of sports together for a trustworthy, transparent and seamless growth of grassroots experience.”
Sports Authority of India (SAI) spokesperson, said, “SAI is happy to have Sports for All (SFA) as a Powered by the sponsor of KIYG2022. SFA’s work in sports, aligns with the larger vision of the government to identify and nurture grassroot level sporting talent. Khelo India Youth Games being the largest platform for multisport competition for young athletes in the country is the right platform for this association.”